Thursday, July 13, 2006

 

Moving on Up...to the Networks

Ah, nothing like synergy to make your head spin (or choke on breakfast). NBC has announced that the first two episodes of season 3 of Project Runway will reair on the network. Runway, which normally airs Wednesdays at 10 p.m. on Bravo, can be seen again on NBC Mondays at 8 p.m. (NBC is Bravo's parent company.)
This marketing strategy has already been utilized more than once this summer season, as nets pull out all the stops to win ratings in what has tunred into a year-long TV season. ABC has reaired episodes of ABC Family show, Kyle XY, and FOX has aired episodes of FX's It's Always Sunny in Philadelphia. What next? Will CBS skew young with episodes of The Real World?

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